Response lists are comprised of active responders to a direct-response offer
A response list is comprised of people who are known to have purchased a product or service or otherwise actively responded to a direct-response offer. Typically these offers are magazine subscriptions, direct-mail pieces, television ads, trade shows, association memberships, catalogs, card decks, internet sites and more.
Response lists come complete with contact name and title and are used when you need proven direct responders to maximize sales of your products or services. These professionals have a proven track record from their past history of responding to direct mail and internet offers.
In addition, knowing what their interests and past history will give you added insight which can make your selling easier.